When You Come Closer You May Wind Up Taking A Peek At Me Without Clothes
Posted by Martin Clamson in Uncategorized, tags: cell phone, content sharing, friends, mobile app, mobile apps, mobile devices, mobile phones, networks, phones, photo sharing, Privacy, security, social network, UncategorizedWould you rather disregard privacy and share pictures with no restrictions not just with friends but even with strangers? Bill Nguyen’s recently developed photo-sharing network that is appropriately named Color can do just that. Though quite new, this application promises to seize a fairly good share of the market. To recall, Nguyen sold his music-streaming company Lala to Apple in 2009 for around $80 million. This new application that he fashioned could be one more sure hit.
Color is a social networking app intended for iPhone and Android devices. It allows you share your photographs with any person within 150 feet. One would find this photo-sharing application very comparable to other mobile apps like Instagram or PicPiz. The exclusive advantage of Color is its proximity-based sharing ability. Observers say that it holds a far better potential.
Any two users operating the application in the vicinity of each other can share their pictures. Color notes it automatically and records these actions. The people you hang out with most appears higher up on your contact list. The person’s status goes down as the frequency of being together decreases. Color does not give weight to whether or not you know these persons you get close to most regularly. As long as they are inside the 150-meter radius, Color will count them as friends.
Regardless of the great potential of this new app to create a new group of users, a number of users are afraid. It is because of the absence of privacy settings. All photographs that are posted are completely public, shared with all further user’s phones within 150 feet. Although the company has requested users to abide by so-called netiquette, the possibility of abuse cannot be put aside.
A large amount of investment totaling $41 million by Sequoia Capital, m Bain Capital and Silicon Valley Bank. This sizable funding from such companies, taking into account that the app is very recent, is a sign that Color has an enormous marketing potential. Logically, advertisers would pour in and become the biggest source of revenue for the company.
It could be safely projected that Color would achieve reputation in a short period. Some even say that it is already out of the question. Its capability to create an “elastic network” facilitates the user’s odds of finding more friends. Color has set a new standard in providing an option to those users who find difficulty in using the uncommon social networking interface.
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