SEO Or PPC?
Posted by Owen Jones in Uncategorized, tags: advertising, computers, ecommerce, internet, marketing, online business, online promotion, other, PPC, search engines, SEO, Uncategorized, webmastersThe beauty of the web to Internet marketers is that millions of surfers can be accessed from any computer station in the world at a price of pennies per thousand, if not cheaper. Having said that, there is a lot of competition which makes the fight for a ascent from obscurity not as easy as it might first appear on the face of it.
In the early days of the Internet, there were not so many web sites so just having one put your company out in the forefront in its field. However, nowadays, only having a web site is definitely not enough - every boy and his granny has a web site.
Therefore you need a strategy to make your web site more well-known. The two most successful strategies are SEO (search engine optimization) and PPC (pay per click).
Most surfers use a search engine to find what they want on the Net and most surfers using this method use Google. Therefore you should be optimizing your site for Google. There are thousands of books and articles written on this topic, but in essence it means refining your web site so that Google is in no doubt whatsoever which keywords you want to rank for.
SEO techniques take time and consideration to implement, but once they are in position they are there for ever or until you alter the purpose of your site. For example, if you wanted to start selling flower pots instead of flowers. SEO is the permanent, but slow-acting approach to marketing. It is also economical, because you can do it yourself.
Pay per click promoting is faster-acting than SEO, but it is more expensive. With PPC advertising, such as Google’s Adsense / Adwords system, you pay someone (through Google) to host your adverts, but you only pay when someone clicks through to your web site.
In theory this means that you are only paying for people who come to your web site. These people are them expected to purchase, but the fact is that there are tyre-kickers out there, so you will end up paying for clicks that do not result in sales.
Not only that, but the first place in the PPC advertisers’ ranking goes to the highest bidder, so you might be number one in the list today and number six tomorrow. But no one will tell you, you have to remain on top of it.
However, if you get it correct and that is not as easy as it appears, results can be almost immediate. There is very little delay - the campaign starts today and so does the selling and the billing. If you get it wrong, you could use up your budget in hours without earning a single cent. If you get it correct, you could have sold out the same day.
The truth of the matter is that all web sites should be optimized for the search engines anyway, but you might want to conduct an extraordinary campaign at special times of the year like Christmas. The two types of promoting are not mutually exclusive.
Owen Jones, the writer of this article, writes on several topics, but is now concerned with Long-Tail Keyword Selection And SEO. If you would like to know more, please visit our web site at PLR Articles
categories: seo,ppc,ecommerce,search engines,internet,computers,advertising,webmasters,online business,marketing,online promotion,seo,other
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