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Most people are pretty understanding if you can’t attend their birthdays if you have a legitimate personal or work excuse. However, if you forget entirely, a person is likely to be less easygoing and forgiving. And depending on the celebrant’s personality, you might need to apologize only once or for weeks to get back on their good side. These days, people who may have problems remembering birthdays or other occasions have help and ways to give themselves reminders.

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