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Oct 27 2011

Basic Marketing Philosophies Each Company Should Understand

Posted by Sarah Albus Parker in Uncategorized, tags: , , , , , , , ,

Without a doubt, marketing is important for a company’s growth and survival. Plenty of marketing concepts have been put forth throughout time some have become obsolete, other refined and added upon. Nowadays, the majority of companies follow a more consumer-centric principle. In a nutshell, this principle means that the business owner focuses their activities and their products on the demands of the consumers. The SIVA marketing model is one approach to this customer-focused marketing principle. The acronym stands for Solution, Promotion, Value, and Access. If a single component in this framework is overlooked or not planned and executed correctly, the company’s won’t be able to make the most of their products and promotional efforts.

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