Guerilla Marketing: Even A Tissue-Pack Can Be An Effective Marketing Tool
Posted by Ernest Bennokinn in Uncategorized, tags: business, custom napkins, general, guerilla, marketing, misc, Miscellaneous, napkins, news, UncategorizedMore and more individuals worldwide are becoming more amenable to the thought of establishing a small business as a chief source of income. Independence is still the top reason why a lot of people are putting up small businesses. You have the ability to make your own decisions, take your own risks, and reap the rewards of your efforts. While there is really much to be desired about starting your own business enterprise, some just don’t prosper as previously hoped.
A commonly cited reason why these small stores close down is due to lack of understanding about marketing or how to carry it out effectively. A lot of proprietors of small shops are hesitant in conducting organized marketing ventures because they feel that their financial resources are not enough, or that other aspects of business require more attention. What proprietors sometimes forget is that in order to create a continual stream of income for their new business, they need to work on marketing their goods or services every single day.
In marketing, spending more does not always translate to efficacy. If you lack advertising budget, you simply have to don on your thinking caps, and come up with a creative promo campaign and put in sweat equity for them to be realized. Such is the end goal of guerilla marketing - have the ability to come up with cost-effective, innovative, and truly captivating idea to improve public awareness of your brand. This tenet is also the thing that delineates guerilla marketing from conventional marketing. Still, both schools are different on so many levels. For one, guerilla marketing is specifically designed for small businesses.
Secondly, it measures success by profits and not sales. Furthermore, rather than focusing energy, time, and money into getting new clients, guerilla marketers places more focus on retaining existing ones, making use of referrals, and looking for strategies to motivate present customers to return more often, and buying more each time. In addition, businesses that follow this marketing strategy would rather focus on producing a small variety of offerings and set a standard of excellence, instead of offering a wide array of products. It is also not averse to using technology as a tool to build one’s business. They pick a segment small enough so that they can become the leader, stick with their niche, and build from that.
There are several ways on how guerilla marketing can be applied. One of the emerging trends for instance is the tissue-pack marketing where businesses utilize personalized napkin packs to place adverts straight into the hands of prospective buyers. These custom napkins are distributed in areas of high foot traffic like subways. There are many online suppliers like gotnapkins.com who take bulk orders for custom napkins, and these are really cheap.
Surveys done among people who received personalized napkins show that they prefer those tissue packs over flyers and brochures because they can use the former. This translates to increased effectiveness for ads placed on tissue packs. The advertising copy is printed onto the packaging for custom napkins or a logo or message on the napkin itself. Hence the message is more likely to be retained by the consumer because of their personal exposure to it. These days, with some imagination, even everyday items like plastic cups can be transformed into effective marketing tools.
Guerilla marketers can transform personalized napkins into effective advertising tools. Custom napkins are low cost, but have a higher rate of efficacy than brochures. Click here to find the rest of this article.
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